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Boys Choir Pueri Gaudentes
Chytil, Jan ; Veverková, Jana (advisor) ; Stříteská, Leona (referee)
Theoretical part deals with the foundation of the choir and its history, describes the cooperation with The Prague State Opera, well-known conductors and corps, discography, participation in domestic as well as foreign competitions and festivals or concert tours and other important performances. Further it defines the system of the inner structures of the choir, repertoar, the leading members and new corps, which were connected with Pueri gaudentes at the time of their origin. Practical part is focused on the interviews with former members of the choir, who are still active in the musical area. Powered by TCPDF (www.tcpdf.org)
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Boys Choir Pueri Gaudentes
Chytil, Jan ; Veverková, Jana (advisor) ; Stříteská, Leona (referee)
Theoretical part deals with the foundation of the choir and its history, describes the cooperation with The Prague State Opera, well-known conductors and corps, discography, participation in domestic as well as foreign competitions and festivals or concert tours and other important performances. Further it defines the system of the inner structures of the choir, repertoar, the leading members and new corps, which were connected with Pueri gaudentes at the time of their origin. Practical part is focused on the interviews with former members of the choir, who are still active in the musical area. Powered by TCPDF (www.tcpdf.org)
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Communication Strategies of the Prague State Opera House 2010/2011
Hädler, Victoria ; Halada, Jan (advisor) ; Klabíková Rábová, Tereza (referee)
The bachelor thesis "The communication strategies of the Prague State Opera House between the years 2010/2011 deals with the advertising tools by which this institution presents itself to the public. This topic is brought into a larger context of the field of art marketing and its current situation in our country and abroad. It deals with the specific features of the "theatre"market and the narrow target audience. It encompasses an analysis of the negative and positive aspects of the applied advertising techniques and comes up with new solutions with regard to the new trends in communication. The Prague State Opera house is an important part of the cultural riches of the Czech Republic and its present unstable situation is a result of the current bad positioning and the global cultural situation of today's modern society. The fundamental element of this dissertation is the description and analysis of the crisis management of the State Opera Prague and the description of its subsequent union with the National Theatre. The dissertation furthermore pinpoints the funding of cultural institutions in Czech Republic and the growing trend to achieve financial self sufficiency. The conclusion deals with the overall efficacy of the chosen communicational mode and furthermore contains the evaluation of the...
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Preparations of the reconstruction of the State Opera
Búrik, Jan ; SRSTKA, Jiří (advisor) ; PELOUCH, Václav (referee)
The thesis follows the process of the planned reconstruction of the one of the biggest theatre buildings in the Czech Republic - the State Opera between years 2016 and 2018. The work covers all phases of the project - from the preparation till the presumed reconstruction end and the future changes on the outside and the inside of the building. The work also describes the plans of the National Theatre Opera artistic ensemble during the time of the planned construction work and its impact on the functioning of other artistic groups. The thesis also focuses on the financial impact of the reconstruction and on the changes of the dramaturgy of the National Theatre.
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The transformation of the National Theatre and the State Opera from the marketing aspect
Velichová, Irena ; JEŽEK, Vlastimil (advisor) ; ČUŘÍKOVÁ, Tamara (referee)
The primary purpose of the thesis ?Transformation of the National Theatre and the State Opera from the marketing aspect? is to monitor the process of incorporation of the State Opera into the structure of the National Theatre, putting emphasis on the marketing potential of such process.
Evolution of coexistence of the National Theatre with the State Opera sets the topic of transformation into historical consequences and offers the overview of different operational models and cooperation between both institutions.
The core of the thesis is a reflexion of the current marketing of the National Theatre and explanation of the meaning and needs of arts marketing in general, especially mentioning the potential of brand marketing. In the practical part of the thesis I present an idea of a campaign for the opera ensemble of the National Theatre and the State Opera.
I believe that the thesis ?Transformation of the National Theatre and the State Opera from the marketing aspect? will be an asset to all future readers who should be able to look into the process of this transformation and see it not only as a historically and organizationally complicated process but mainly as an opportunity for the National Theatre to redefine mission and target of its marketing strategy.
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Performance, management and financing of the Prague State Opera after its merger with the Opera of the National Theatre
Palasová, Tereza ; Riedlbauch, Václav (advisor) ; Boukal, Petr (referee)
The work compares available pieces of information about the management of the National Theatre and the Prague State Opera before and after the merger. The work does not aim to formulate final conclusions about the merger, as this extensive process is only in its early stages of development. The aim is to organize unsorted information about opera sphere in Prague, to analyse results achieved so far, to create a comparison with the previous status, and conclude author's own assessment of the direction of the transformation process. The merger is examined from several perspectives. Firstly, the author surveys the economic results and indicators in the long term horizon and interprets them in terms of the organizations themselves, but also in context of the cultural sector and public finance of the Czech Republic. The author draws information on the economic situation mainly from secondary documents, such as annual reports, management conceptions and also internal documents that were provided to the author by economic department of the National Theatre. In addition to economic impacts, the author also looks at other aspects of the merger, which are more qualitative -- such as dramaturgy or changes concerning employees. The author has received primary information for this purpose through personal interviews with current or former employees. In conclusion, the author presents the intentions of the institutions' leadership, as well as its visions for the near future.
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